About me

R. Rebecca Carter
Content Professional

Following a desire to contribute to the intersection of human potential and digital technology, I dove head-first into user experience (UX) while pursuing a master's in Information Science.

Eventually, my "word nerdiness" put me on the cusp of the emerging sub-practice of Content Strategy.

This is where I found my raison d'être.

My passion for improving UX has taken me on challenging adventures in user research, digital marketing, CX design, chatbot technology, content ops, and enterprise governance. By leveraging data and applying user insights, I've brought spikes in revenue, decreases in abandonment, improved usability, and boosts in brand recognition.

Exposure to diverse industries – telecom, automotive, packaged goods, government, and fintech – allowed me to grow and hone my craft. From these rewarding experiences, I’ve cultivated a mindset of continuous improvement and innovation.

I am thrilled to face the future with a continuous growth mindset and a passion for possibility.

Let's explore how my skills can contribute to your goals!

Get in Touch

Content and Product Services

Some of the expertise I offer

Content Design and UX Wrtiting

The content design practice is a marriage of content strategy and UX design. Working closely with product owners and UX designers to balance business and user needs, I craft actionable, relevant, and succinct content to ensure users can reach their goals.

Content Marketing

Building goodwill with potential customers by providing valuable content isn't new. But doing it effectively with strong results is an art and a science. I've created content marketing strategies that go beyond blogs, with proven ROI and huge lifts in brand awareness. Also skilled in lead generation, SEO keyword strategies, and paid search optimization.

Content Operations and CMS Design

My extensive experience with content operations for content marketing, help content production, and tech support can help your pipeline hum. But more importantly, I can help evolve your Content Management System(s) to compliment overall digital experience (DEX) strategies. Not only can we analyze your processes to get quick wins within your current system, we can also design optimizations in concert with your development team that will leverage reuse and streamline production.

Structured Content for Enterprise Content Governance

In the age of AI and voice assistants, having a structured content model is not just a game changer, but absolutely critical for interacting with large language models (LLMs). If your enterprise is not moving toward structured content modules, then your customers will move to another provider who can meet their connectivity needs. It's that simple.

Product Management

As a customer advocate familiar with every nuance of the product development lifecycle, my attention to detail is unmatched. I pride myself on my ability to bring out the best in team members and unify multiple agendas into a singular product vision. Step aside as I expertly orchestrate the essential creative and technical forces needed to deliver delightful experiences to your end users. Let's make beautiful music together!

User Experience Research

Whether starting a new project, or enhancing an existing one, primary user research is an incredibly valuable tool to ensure project or product success. From surveys to heuristics to tree tests to focus groups, I am skilled in a variety of research methods that will bring insights from your users to the fore of your design process.