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Where Content Meets Purpose

Content: The Key to Humanizing Technology

content-centric approaches for a human-centric future

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Intentional and thoughtfully designed content is not optional in our increasingly digital world. From guiding your users through product experiences to the artificial intelligence that powers our most innovative technologies – content is a foundational element that can make or break your success.

 

My mission is simple: to supercharge digital experiences through expertly designed content. We do this together by discovering your users' motivations and needs, and then marrying your content with a data-supported purpose. This process ensures a mindfully humanized experience for anyone encountering your brand and products. And allows your business to flourish with clarity.

I'm uniquely qualified to bring your content to the next level. Here's why. 






 

Crafting Content in a Digital World

a sampling of my favorite content design and strategy successes

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Case Story - Evolving Vehicle Alerts

Managing alerts across multiple vehicle platforms can create huge discrepancies across brands. We tackled this conundrum by focusing on users' needs and creating actionable, high-value information that transcended traditional vehicle alert experiences.

Case Story - Content Standards Development

Naturally, standards development is essential to any brand or product experience. I've been fortunate to have developed standards for a variety of needs. My process includes benchmarking, user testing, and ongoing evolution. Let's walk through my latest endeavor for a Fortune 500 brand, which included design system integration to ensure streamlined efficiency and improved consistency.

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Case Story - Shared Taxonomy Design

Aligning taxonomy across a complex and multi-faceted organization is no easy feat. Learn how my team created ONE TAXONOMY TO RULE THEM ALL, and established an ongoing enterpise governance lifecycle.

Please get in touch with any questions, comments or suggestions.

313.408.7625

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